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Searching for Fonts
Exploring some different font options.
When to use
Once your main logo is in place we can begin looking at some fonts that will compliment our design.
- Begin by opening the Searching for Fonts Exercise.ai file
- If you have any extra shapes from the last lesson on a new layer, we are going to select them and then cut them by pressing Command/Ctrl+X
- Select the Third Pass layer and make sure that it's unlocked before pressing Command/Ctrl+F to paste the shapes in front
- If you didn't need any extra layers in the previous lesson, go ahead and add one now and change the name of the layer to 'Fonts'
- Double click to the right of your new layer name and change the label color to Cyan to differentiate it from our pass layers
- Go to the View Menu and check off the option that says 'Snap to Grid'
- Select your Artboard Tool from the toolbar, and then click on the New Artboard icon in the top toolbar
- Place your new artboard just to the right of your original artboard and it should be easier to align it with the top edge since we have the Snap to Grid option checked off
- Once you have placed your new artboard, return to the View Menu and uncheck the Snap to Grid option
- Grab your Text Tool (T) and type out the word 'Bulls'
- Make the text larger by holding down the Shift Key and dragging outwards from any of the four corners of the bounding box
- Next, if you don't have any fonts that you would like to use for this you can use a free font site such as Font Squirrel or DaFont.com
- Download a few typefaces that you would like to try out for this exercise, but don't feel like you have to use the exact same ones that I have selected
- Once you have downloaded and installed the fonts you want to use select your text using the Selection Tool (V)
- Go to the Window Menu and choose Type > Character to bring up the Character panel
- Type in the first few letters or full name of any of your fonts and then press the Enter key to apply it to your text
- Hold down the Alt/Option key and drag your font downwards while holding Shift to make a copy of it
- Select the new copy of your text and return to the Character panel where you can select a different font
- Repeat this as needed until you have a few different font options displayed on your artboard
- From here we will try to narrow down our choices so that we end up with one or two typefaces that feel like good choices for the look and feel of the logo
Hints & tips
- When trying out different fonts it can be helpful to drag a copy on top of your logo, or place it behind the logo by moving the layer containing your text below the main artwork or illustration.
- When creating a logo it is generally a good idea to keep the fonts to a minimum - two to three different fonts at the most.
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