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1. Why would you write a sales letter to a segmented list of subscribers?
Because there is no other way to reach them.
They have bought something from you so you can keep your letter more personal.
Instead of just the entire larger mailing list, there is some special defining quality that segments these recipients.
2. What type of formatting should be used for an apology or a letter containing “bad news?”
Use standard business letter formatting, but avoid the use of email for apologies.
Use standard business letter or email formatting.
These letters require a specific, unique formatting style due to their sensitive content.
3. On the “path to improve prospects—and profits” which of the following are “P” words are necessary for crafting a strong sales letter?
Personalize, Provide Benefits, Plan the Next Step.
Personal Addresses Only and Provide Proof.
Present an Opportunity and Proofread the P.S.
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