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1. Why would you write a sales letter to a segmented list of subscribers?
Instead of just the entire larger mailing list, there is some special defining quality that segments these recipients.
They have bought something from you so you can keep your letter more personal.
Because there is no other way to reach them.
2. What type of formatting should be used for an apology or a letter containing “bad news?”
These letters require a specific, unique formatting style due to their sensitive content.
Use standard business letter or email formatting.
Use standard business letter formatting, but avoid the use of email for apologies.
3. On the “path to improve prospects—and profits” which of the following are “P” words are necessary for crafting a strong sales letter?
Present an Opportunity and Proofread the P.S.
Personalize, Provide Benefits, Plan the Next Step.
Personal Addresses Only and Provide Proof.
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