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1. What are the main uses for social media?
Build brand awareness; promote products; advertise events.
Sell products and share information with employees.
Expose competitors’ weak points and indiscretions.
2. Why are Facebook and Twitter particularly suitable for business writing use?
They provide opportunities for frequent, short engagements with a vast global audience.
They are highly visual.
They are well established sites.
3. Which social media site is used regularly in many companies for professional networking opportunities and employment recruiting?
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