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What are the main purposes of a Facebook page for a business?
Delve into the biographies of every staff member.
Share business news; advertise; connect with customers.
Share positive media, awards and everything there is to know about what’s great about the company.
What tone should be used when writing business posts on Facebook?
Always use a business tone.
Use youthful, trendy language.
Use a conversational, casual tone but maintain business-communication decorum.
Is it generally a good practice to ask questions in Facebook posts?
Yes. It’s important to try to engage a Facebook audience.
No. Try not to put your audience on the spot.
Yes. The more questions you ask every day, the better.
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