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1. What are the main purposes of a Facebook page for a business?
Delve into the biographies of every staff member.
Share positive media, awards and everything there is to know about what’s great about the company.
Share business news; advertise; connect with customers.
2. What tone should be used when writing business posts on Facebook?
Always use a business tone.
Use youthful, trendy language.
Use a conversational, casual tone but maintain business-communication decorum.
3. Is it generally a good practice to ask questions in Facebook posts?
Yes. It’s important to try to engage a Facebook audience.
No. Try not to put your audience on the spot.
Yes. The more questions you ask every day, the better.
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