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What are the main purposes of a Twitter account for a business?
Share customer feedback through RTs (retweets) and links to positive reviews.
Provide valued communications; for free marketing; connect with peers in industry.
Build as many followers as possible even if you have to pay for them.
How should you write Tweets given they can include a maximum of only 140 characters?
Keep the tone casual and know your texting language b/c you’ll need it when you Tweet.
Write everything in short, choppy business language.
Keep the tone casual and the writing condensed, but avoid excessive use of slang and abbreviation.
What is the point of a #hashtag?
There’s very little point because people don’t use hashtags the way they’re supposed to.
To call attention to keywords on Twitter, and/or used as a search term to find trending or popular topics.
To indicate the hottest topics on Twitter that you should pay attention to.
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