About Us and Company Profile Pages

Quick reference

• 00:04 Let's dig into the About page or Company Profile age
• 00:09 for a web site and how the content best informs visitors to the site about the business.
• 00:17 When creating or revising content for and about page on the website it's important to realize that this page
• 00:24 is your chance to connect
• 00:27 with a potential customer
• 00:29 on what is a more personal level
• 00:31 than perhaps any other page on your site.
• 00:35 You can answer questions about your business
• 00:39 for visitors especially when they're new visitors; this is important.
• 00:44 New visitors will use your about page to determine if they are in the right place for them and their needs.
• 00:52 Repeat visitors to your site may have come back to evaluate a little bit more deeply and they'll go to the about page for that.
• 01:02 Regular users of your site may now be ready to make a purchase so they visit your profile
• 01:09 to find out what they need to know before doing that.
• 01:14 And the history and changes of your business, the personality of you and your site, and important facts about your business are often
• 01:26 shared on your about page and savvy website shoppers and visitors know this.
• 01:33 The content of an about page can contain a lot of facts but also a lot of personality
• 01:42 That's why we need to remember that
• 01:44 different approaches to this page,
• 01:46 depending on the style of the site and the brand voice of the business are suitable for different companies.
• 01:55 there is a more journalistic or inverted triangle type approach that is very common and
• 02:01 that example is shown here on the GoSkills about page.
• 02:07 That is the typical who what where when and how approach, and we see some samples in this writing.
• 02:16 For example Who does GoSkills help? GoSkills helps you and in the first sentence GoSkills helps
• 02:23 anyone. And what can they help you do? Well they help you learn and so on...
• 02:31 But other about pages might
• 02:33 appear more conversational
• 02:35 a little more personal, or little more social that is apparent in my about page, if you wanted to visit over at pentozen.com and that page is titled
• 02:46 begin. You can learn a little bit more about me and my business there.
• 02:53 Some about pages in certain industries
• 02:56 might vary all the way to a little more extreme on the creative side, or they might have less copy and be more design-driven. In some
• 03:05 fields they might even seem abstract compared to
• 03:10 some business profile pages. Here is an example of one at mekanism.com
• 03:18 Take a peek it's fun and you'll get an example of an about page that doesn't confine to some of the more standard approaches.
• 03:27 But a business writing application for an about page always focuses ideally on readers of the
• 03:35 page first. It seems like an about page is about you but it's really more about them.
• 03:42 What the business does should be covered
• 03:45 but it's what the business does to serve the audience.
• 03:48 How the business delivers to the reader and what value it brings.
• 03:52 Cover some differentiation what makes you different and validate.
• 03:57 But all of these things should be contained in facts.
• 04:01 So and about page we see is a very important element of a website and you want to approach the writing of yours according to
• 04:10 the style and brand voice of your business and also of your site, keep it consistent with what
• 04:22 you're offering; and remember its focused on the readers and it's about them more than about you.

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