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Which of these are the main purposes of an About or Company Profile page on a business website?
To sell the company’s products with a more personal touch.
To track the history of the business and the straightforward facts about other aspects.
New visitors determine if they are in the right place; regular users may be ready to make a purchase and visit page to learn more; questions about you/your business are answered.
What is the best style to use when creating an About or Company Profile page?
Journalistic style answering Who, What, Where, When and How.
Personal style that is written as if you are meeting someone new at a party.
Novella style, including many subheads like chapters to detail all the facets of the business and its leaders since the beginning.
What does it mean to focus on the readers instead of yourself when writing an About or Company Profile page?
The page should cover what the business does to serve the audience, how it delivers, and should seek to connect and validate.
The page should talk about what the business knows readers want to hear.
The page shouldn’t talk about the business – that’s not what visitors to the page are there for.