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Introduction to Business Writing
Review of the value and impact of business writing skills in professional environments.
Personal Business Writing
Learn the uses and content of an effective resume, and its most applicable and common structures.
Learn how to construct an effective cover letter for a resume.
Learn how to create a bio for business use.
Business Correspondence Basics
Learn common uses of business letters, and their generally accepted tone, structure and format.
Learn common uses of businesses emails, and their generally accepted tone, structure and format.
Learn how to craft letters of inquiry and request in professional environments.
Learn how to craft letters of thanks and recognition in professional environments.
Apologies, Explanations and Bad News
Learn how to craft letters of explanation or apology in professional environments.
Sales or Prospecting Mail
Learn how to craft an effective sales letter in the professional environment.
Overview of uses and approaches to written interoffice correspondence.
HR and Employment-related Reports and Reviews
Overview of human resources-related reports as part of company communications.
Notes, Messages and Memorandums
Learn best practices for content and formatting of notes, memos and messages.
Learn best practices for content and formatting of departmental reports.
Trademarks, Taglines and Other Identifiers
Learn the basic rules of handling brand identifiers in business writing applications.
Learn how to write the text for a basic business card.
Introduction to the general topic of business writing on social media.
Learn the uses and best practices for writing business-related content on Facebook.
Learn the uses and best practices for writing business-related content on Twitter.
Business Website Overview
Introduction to the general topic of business writing on a website.
Learn the uses of a homepage for a website and how the page content best welcomes visitors to the business site, and directs them.
Sales Pages and Opt-In Offers
Learn the uses and varieties of sales pages and opt-in offers for a business website and essentials for the content to sell to visitors on the site.
About Us and Company Profile Pages
Learn the uses of an about page or company profile page for a website and how the page content best informs visitors about the business.
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