Distinguish Your Business
Customer service is one of the best ways to distinguish your company from your competition.
When to use
You should use customer service to distinguish your business when your product, service and pricing is similar to your competitors.
A lot of products and services in an industry category are similar in quality and most businesses that sell popular products have similar pricing. In order to differentiate your business from all of the others you can use excellent customer service skills to stand out.
Studies show that customers will choose the business with the best service when several businesses have the same items. 9 out of 10 customers said they would pay more to ensure a superior customer experience.
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