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Why are values and mission important for a company when it comes to their customer service?
They look professional in your brochure and on your website.
So that your customers know your company policies.
Values and mission or lack thereof will trickle down to the customers from the management and leadership impacting the customer experience.
What must management do in order to get buy in from their staff and team members when it comes to providing excellent customer service and communication?
Find examples of excellent customer service and communication.
Lead by example in customer service and communication.
Threaten to fire employees that do not buy in.
Company values and mission do not necessarily need to be in alignment with policies and procedures.