Articulate the specific solutions your products or services provide for your customers.
When to use
Use specific marketing language to articulate your solution to customers to show them how your product or service is superior.
Use marketing terms to describe your solution. Language is going to trigger something in your prospect's mind, create a specific picture.
Your solution needs to be one or more of the terms below. Use whichever terms are accurate for your product or service:
List and distinguish the uniqueness of your benefits versus your competition.
- How is your product service newer, faster, easier, better quality?
Law of Social Proof – Gather testimonials for your solution and bold promise to demonstrate how you have helped people overcome their challenges.
- What challenge the customer experienced before using your product or service
- How your product or service helped them
- Where are they now
If you don’t have any testimonials because your company is new or you haven’t collected any customer feedback, ask your existing customers for reviews or ask new customers to try out your product or service and give you their feedback.
A great resource for marketing language is a book called “Words that Sell” by Richard Bayan.
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