Introduction to Sales

by David Brownlee

2h 19m

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Overview

No matter what industry you are in, improving your sales skills can help ensure your survival in a competitive market. Understanding how best to sell your products or services to prospective customers and clients can increase your revenues, boost your business profile and send your sales skyrocketing. High performing salespeople can look forward to lucrative careers with healthy commissions, bonuses and recognition from peers and management.


Syllabus

Be an Expert in Your Industry2m 49s

The most successful sales people are experts in their industry.  In this video we look at how to build your credibility as an expert.

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Be an Expert in Your Product or Service2m 33s

In order to be successful in sales, you must be an expert in your products and services as well as your competitors’ products and services.

C.C.D. – Clear and Concise Description5m 23s

In order to be successful in sales, you need to have a clear, concise description of who you help, how and why.  In this video we take you through step by step and help you develop your C.C.D.

Master Your Belief in Your Company3m 07s

To be successful in sales you need to master your psychology.  This includes mastering your belief in your company and its products or services.

Master Your Belief in Yourself2m 44s

In order to be successful in sales, you have to believe that you can sell the product or service.

Master Your Attitude6m 37s

Sales success starts with your attitude. In this video we cover how to master your attitude for success in sales.

Master Your Beliefs, Attitude and Emotions - Mind Reset6m 42s

In order to be successful in sales, you have to master your attitude, beliefs and emotions.  Reset your mind to be positive and that positive mentality will reflect in your sales.

Master Your Beliefs, Attitude and Emotions - Mind Hack6m 14s

In order to be successful in sales, you have to master your attitude, beliefs and emotions.  Hack your mind to change some of your disempowering habits.  

Master Your Beliefs, Attitude and Emotions - Mind Cleanse4m 55s

In this video you will learn the best short cuts and strategies for breaking negative habits and negative thoughts with a mind cleanse.

 

Create an Ideal Client List4m 58s

Now that you have built the foundation for success in sales, you need to decide who you are going to sell to specifically.

Research Your Ideal Client4m 24s

The most successful sales people get as much information about a prospect or company before they make their first connection.  In this video, you’ll learn how to do the same.

Reach Out5m 36s

Now that you know who you are going to contact it is time to begin reaching out to them.  In this video you will learn proven techniques for connecting with prospects.

The Captain3m 29s

Now that you know who you are going to contact it is time to begin reaching out to them.  In this video you will learn proven techniques for connecting with The Captain personality type and how best to interact with them when building a sales relationship.

The Inspiration3m 59s

In this video we look at The Inspiration personality type and how best to interact with them when building a sales relationship.

The Status Quo 3m 09s

In this video we look at The Status Quo personality type and how best to interact with them when building a sales relationship.

The Analyst 3m 54s

In this video we look at The Analyst personality type and how best to interact with them when building a sales relationship.

Expansive Questions3m 13s

Questions lay the foundation for your interaction with the prospect.  This video covers one of the most important elements of the sales process – the questions you ask to get information and truly understand what the prospect needs.  We start with Expansive Questions.

Narrow Questions2m 35s

Narrow Questions are very helpful in getting information that will help you determine if the prospect is a fit for your product or service.

In Their Own Words3m 27s

In this video, you will discover techniques to address what is most important to the prospect every time.

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Hurts So Good 6m 23s

In this video you will learn how to gain leverage on every prospect you come in contact with.

The Introduction8m 48s

In this video we look at how an introduction of an effective presentation is put together and executed.

Address Your Prospect's Needs4m 36s

Effective salespeople know how important it is to tailor your presentation to provide specific solutions to the prospect’s needs.

Features and Benefits3m 18s

In this video we look at how the features and benefits of your product or service fit into your presentation.      

Re-Cap6m 58s

In this video we look at the importance of recapping with the prospect what you have uncovered in the meeting thus far.           

Move Forward5m 34s

In this video we look at how important it is to assume the sale and keep moving forward towards your goal of securing the new client.  This video details exactly how to do it.  

Satisfy Emotional and Logical Reasons to Buy4m 03s

In this video you will learn how to address anything that is preventing the prospect from moving forward with you.

Phone Call Follow Up4m 15s

In this video you will learn what to do in a follow up phone call with a prospect that did not purchase. 

Phone Call Follow Up 2 - Customer Care Call5m 19s

In this video you will learn what to do in a follow up phone call with a prospect that did purchase, and how to get a referral from clients and prospects alike. 

Email Follow Up2m 36s

The most successful salespeople always follow up.  In this video you will discover the strategies to follow up with prospects via email.

Email Follow Up 2 – Customer Care Email3m 38s

The most successful salespeople always follow up.  In this video you will discover the strategies to follow up with and clients who have purchased via email and get referrals.

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Mail Follow Up4m 05s

“Snail mail” is a very underutilized yet effective way to follow up and convert sales.  In this video you will discover how to follow up with clients and prospects via mail.


Description

In this online course you will discover the 8 steps to explode your sales, secure valuable clients and grow your business.

Highlights:

  • 31 practical tutorials.
  • Proven sales techniques with real world examples and script outlines. 
  • Build your credibility as an expert in your industry, product or service.
  • Master your attitude, beliefs and emotions for success in sales.
  • Determine who your ideal client is, and research what makes them tick.
  • Identify the four personality types of your prospects and how to connect with each one.
  • Put together an effective presentation to showcase your product or service.
  • Solidify relationships with prospects and move towards securing a new client.
  • Best strategies for following up with prospects and closing the deal.

Once enrolled, our friendly support team and tutors are here to help with any course related inquiries.


Accreditations and approvals

CPD - The CPD Certification Service.

Reviews9

Very professional coach and very motivational course! 100 % recommendable!

— Maria Jose Canas

That was such a nice course! Thank you, David! I have learned a lot and cannot wait to put this into practice.

— Sabrina Quermia-Claes

Really helpful for someone who is not in sales, but is in a position to still "sell" to clients. As a consultant, this was very informative and the examples were really effective. I enjoyed the host too. He was passionate and friendly. I'm looking forward to more courses taught by him.

— Lindsay Pineda

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