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1. To become an expert in your products and services, you need to first know their _____________ and ____________ inside out.
use and location
advantages and disadvantages
2. Make sure you also know your ________________ features and benefits to establish yourself as an expert in your industry.
3. Why is it important to identify your company’s disadvantages in the market place?
So you can avoid telling your prospect about them.
So you can tell your boss.
So you can overcome them.
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