About this lesson
In order to be successful in sales, you need to have a clear, concise description of who you help, how and why. In this video we take you through step by step and help you develop your C.C.D.
Download this lesson’s related exercise files.C.C.D. – Clear and Concise Description.docx
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C.C.D. – Clear Concise Description
You need to form a clear and concise description, so your customer walks away and knows who you are and what you do. If your description is too long and goes on and on, the customer will walk away a still not really know what you do.
When to use
Anytime you are trying to sell your product or service, you need to have a clear and concise description of you and your company.
You can create a clear, concise and brief description of you and your company by stating the following things:
- Who you serve
- What you help them achieve
- What you believe about your customers, the industry or life
- How you help your clients overcome their biggest challenge
- Why you are different than your competitors
“At the Brownlee Group, we help companies and individuals optimize their businesses to grow 100-300% in 12 months or less, create loyal customers and double or triple their revenues. We believe that top-shelf training is the key to growth. We help our clients create lasting change in their organization through our online training, live events and one-on-one executive coaching. We’re different from other training companies because we not only focus on world-class content, we also give proven tools and strategies to create an unbeatable mindset and psychology that results in lasting change.”
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