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1. What does C.C.D. stand for?
Confident Courageous Description
Clear Concise Description
Core Casual Description
2. Which of the following needs to be included in your C.C.D.?
Your company address and location.
Your company’s mission statement and testimonials.
Who you serve and what you help them achieve.
3. Why is it important to communicate what you believe as a salesperson or a company?
To sell more products or services.
Your prospects buy into WHY you are selling first, then WHAT you are selling.
So that you can build rapport.
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