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1. What does C.C.D. stand for?
Core Casual Description
Clear Concise Description
Confident Courageous Description
2. Which of the following needs to be included in your C.C.D.?
Your company address and location.
Who you serve and what you help them achieve.
Your company’s mission statement and testimonials.
3. Why is it important to communicate what you believe as a salesperson or a company?
To sell more products or services.
Your prospects buy into WHY you are selling first, then WHAT you are selling.
So that you can build rapport.
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