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About this lesson
Now that you have built the foundation for success in sales, you need to decide who you are going to sell to specifically.
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Create an Ideal Client List
In order to be connected with your clients, you have to build an ideal client list. You need to know who your clients are and how to find those clients.
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As a sales person, you should always create an ideal client list so you are targeting the clients that you want to sell to.
Get connected to your clients. The first thing you need to do is create an ideal client list. You need to get strategic about what your ideal client would look like. Who are they? Where do the live? What kind of companies do they work in? How much budget do they have to spend? You want to get this out of your head and onto paper or into a computer.
Once you have a list of your ideal client list, you need to seek out those clients. There are a couple of ways to do this.
- Directories - Buy a directory with your target market from a company or association. Once you have this directory, you can market to this list.
- Online Search - Search for your ideal client online. Find the clients who match your ideal client list and put them into a spreadsheet or CRM
- Networking events/ trade shows - Find events and trade shows that are for your ideal clients and go to these events. Get business cards from people. Build natural relationships at these events.
Doing these things will help you get connected with the people who want to buy from you and more importantly the people you want to buy from you.
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