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1. What are things to look out for online when researching?
News articles, social media, and blogs.
Statistics and financial reports.
2. What can your mutual acquaintances help with?
They can help with your laundry.
They can help introduce you to your ideal client.
They can help with your sales.
3. What information can you gain if you interview an ideal client?
What they do, what their goals are, what they use to make a buying decision.
Their history, their achievements, and their strengths.
Their phone number and email.
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