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1. Why are personality traits important?
People buy from those who are similar or alike in personality.
It is an indicator of how much someone is willing to spend.
It allows you build a strong relationship.
2. Captains are…
Inspiring, social, influential, extroverts.
Decisive, bottom-line oriented, determined, assertive, extroverts.
Slow paced, pay attention to detail, introverts.
3. How do you talk to a Captain?
Let them do all the talking.
Talk about the details only.
Match their personality and energy. Get to the point.
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