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1. What is the bold promise?
What you and your product are; emulated and due.
What you and your product mean; escalated and new.
What you and your product deliver; elevated and true.
2. What else can you include in your introduction?
Your CCD; background – give two best examples of what you’ve done; social proof – give a story of another company that your company has helped with the same challenge or industry.
Your CCD; background – give a rundown of your whole resume; social proof – make up a testimonial for your company.
Just your CCD. After all you want a ‘clear concise description’ theme.
3. What can you do if you are new to the company or new to sales and don't have your own background and social proof?
Just fabricate everything. As long as you say it with confidence, they won’t follow-up or research.
Use background and social proof rumored through your friends.
Use the background and social proof of your company or other sales colleagues.
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