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1. How do you turn pain into pleasure?
Take a bigger challenge, and make their challenge look like a piece of cake.
Reiterate their biggest challenge, and provide a solution.
Reiterate their biggest challenge by looking on the bright side of things and using positive words.
2. How do you address each uncovered need?
Provide a SPECIFIC solution for EACH of those needs in order.
Provide a GENERAL solution for all of their needs.
Tell them about all the services and products you have to offer so they can select from a menu of options and ideas.
3. Why give more social proof or testimonials?
It reinforces your company’s existence.
It reinforces how popular your services or products are.
It reinforces how these solutions will be successful.
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