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About this lesson
“Snail mail” is a very underutilized yet effective way to follow up and convert sales. In this video you will discover how to follow up with clients and prospects via mail.
Mail Follow Up
Whether you close the sale or you don’t, you still need to follow up. You can follow up through a phone call, email or direct mail.
When to use
As a sales person, you always need to follow up with the client. If you tried by phone and didn’t reach the client, sent an email follow up and still didn’t hear anything, try sending direct mail.
If you had a failed attempt at reaching the prospect on the phone and through email, always follow up with direct mail or snail mail. Even if you reach the client through phone and email, still send out a hand written thank you card. Not many people do this anymore, so it will make you really stand out.
You can send the thank you mail if they bought your product or even if they didn’t buy your product.
In the mail follow up, you want to do the following:
- Handwrite a thank you card to the client, thanking them for the appointment or the sale.
- Specify next steps.
- Ask the client for referrals
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