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1. If you have a failed attempt at reaching the prospect on the phone or through email …
consider them a lost sale.
always follow up with direct mail.
follow up with another email.
2. What should you include in the direct mail follow up?
Specify next steps and ask the client for referrals.
Thank them for the appointment or sale, specify next steps and ask the client for referrals.
Give them your information again.
3. When should you send a mail follow up?
Only if the client bought your product.
Don’t send direct mail.
Send the direct mail follow up if your client bought your product or if they didn’t buy your product.
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