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1. If you have a failed attempt at reaching the prospect on the phone or through email …
follow up with another email.
always follow up with direct mail.
consider them a lost sale.
2. What should you include in the direct mail follow up?
Thank them for the appointment or sale, specify next steps and ask the client for referrals.
Give them your information again.
Specify next steps and ask the client for referrals.
3. When should you send a mail follow up?
Don’t send direct mail.
Send the direct mail follow up if your client bought your product or if they didn’t buy your product.
Only if the client bought your product.
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