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Clear Desired Outcomes
Everything we do has a reason or a purpose. The stronger the purpose, the more drive we have to be successful in that thing.
When to use
Always create goals with clear desired outcomes to encourage your team to reach the outcome.
A clear desired outcome will tell you specifically what you are trying to accomplish this year, this quarter, this month. Why do you want to achieve this goal, and what are the benefits to all parties?
Come up with a specific target that is measurable. This could be a dollar amount, number of new clients, client retention, or a customer service rating. Whatever the target, you need to get very specific in defining the outcome.
S – Specific – Be so specific with your goal that someone outside your industry can show up and determine if you have met your goal.
M – Measurable – How often are you going to measure something? The more you measure the more chances you have for success. As you measure, you can make adjustments to help meet your goal.
A – Assignable – Take someone on your team or yourself and make them responsible for the outcome. Make your goals something that you can control.
R – Realistic – You want your goals to be realistic, something that you can actually achieve.
T – Timeline – The amount of time you are given to meet your goal.
You want your clear desired outcome to be clear and sexy, or at least something that when is achieved will make a significant difference. If you don’t have a desired outcome, you aren’t going to get it done.
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