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About this lesson
Learn the importance of purpose driven targets and how to implement them in your leadership.
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Clear Desired Outcomes.docx55.1 KB Clear Desired Outcomes - Solution.docx
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Quick reference
Clear Desired Outcomes
Everything we do has a reason or a purpose. The stronger the purpose, the more drive we have to be successful in that thing.
When to use
Always create goals with clear desired outcomes to encourage your team to reach the outcome.
Instructions
A clear desired outcome will tell you specifically what you are trying to accomplish this year, this quarter, this month. Why do you want to achieve this goal, and what are the benefits to all parties?
Come up with a specific target that is measurable. This could be a dollar amount, number of new clients, client retention, or a customer service rating. Whatever the target, you need to get very specific in defining the outcome.
SMART Goals
S – Specific – Be so specific with your goal that someone outside your industry can show up and determine if you have met your goal.
M – Measurable – How often are you going to measure something? The more you measure the more chances you have for success. As you measure, you can make adjustments to help meet your goal.
A – Assignable – Take someone on your team or yourself and make them responsible for the outcome. Make your goals something that you can control.
R – Realistic – You want your goals to be realistic, something that you can actually achieve.
T – Timeline – The amount of time you are given to meet your goal.
You want your clear desired outcome to be clear and sexy, or at least something that when is achieved will make a significant difference. If you don’t have a desired outcome, you aren’t going to get it done.
Login to download- 00:04 Next, we're gonna talk about step three, purpose driven goals.
- 00:10 In this video you'll learn the importance of purpose driven targets and
- 00:14 how to implement them in your leadership.
- 00:17 So what is that definition?
- 00:18 Well everything we do has a reason or a purpose.
- 00:22 The stronger the purpose the more drive we have to be successful in that thing.
- 00:28 So the first thing we need to look at is the clear desired outcome.
- 00:33 So what specifically are you trying to accomplish this year?
- 00:37 Or what specifically are you trying to accomplish this quarter or
- 00:40 this month or this week?
- 00:43 Okay, you really wanna break it down and get specific.
- 00:46 So a specific target, that could be a dollar amount.
- 00:50 Or a number of new clients, client retention.
- 00:54 It could be certain projects you need to do, customer service rating.
- 00:58 You wanna be number one in your market.
- 00:59 Whatever it is, we need to define what that is.
- 01:02 So if it's to be number one in your market,
- 01:04 we need to define what number one is.
- 01:06 It's not enough to say we wanna be number one, we're number one.
- 01:09 No, you're gonna get real specific.
- 01:12 And there's a great acronym, I love acronyms.
- 01:16 There's an acronym for SMART, SMART goals.
- 01:19 Have you heard that before?
- 01:21 A great guy by the name of George Doran,
- 01:23 he came up with this real easy acronym for us to look at, okay.
- 01:28 So the first thing in SMART goals, the S stands for specific.
- 01:33 You wanna be so specific with your goal, that somebody outside of your industry,
- 01:38 could show up on that specific day and time, and know whether or
- 01:42 not you hit your goal.
- 01:44 That's how specific we wanna be, okay?
- 01:46 So that's what the S stands for.
- 01:48 The M stands for measurable.
- 01:51 How often are you going to measure something?
- 01:54 Are you going to measure it hourly?
- 01:56 Are you gonna measure it daily?
- 01:57 Are you gonna measure it weekly, quarterly, yearly?
- 02:00 The more you measure, the more chances you have for success.
- 02:05 If you measure something annually, you've got one shot in 12 months, right?
- 02:10 Quarterly, you've got four shots.
- 02:12 Monthly, you've got 12 shots.
- 02:14 Weekly, you've got 52 shots, right?
- 02:16 Make sense?
- 02:17 Daily, 365 shots.
- 02:19 So now, as you measure, you're going to adjust.
- 02:24 So if we were flying from here in San Diego to Hawaii,
- 02:29 that pilot's gonna be off course most of the time.
- 02:33 But he's reading his instruments,
- 02:35 he's looking at the wind, he's looking at different things, and he adjusts, right?
- 02:40 One adjustment, and he'll miss the island of Hawaii completely, okay?
- 02:44 As he's going, he's adjusting, and he wants to hit his target,
- 02:48 which is that runway.
- 02:49 Boom, he can hit it.
- 02:51 So the more you measure, the more chances for success that you have.
- 02:55 Okay, next the A and SMART stands for assignable,
- 02:59 something that's assignable, some people say actionable, right, for an action plan.
- 03:04 But this is where you're going to take somebody in your team or
- 03:07 yourself, and make them responsible for the outcome, okay?
- 03:11 And you're gonna put an action plan together to get it done.
- 03:14 So it's got to be something that you could actually take action on to affect.
- 03:18 You don't want to just gamble on the wind on something that's out of your control.
- 03:21 You want to make your goals something that you guys can actually control.
- 03:26 Next, you want to make it realistic.
- 03:27 Now I'm a coach so I believe anything is possible.
- 03:31 But you want it to be realistic,
- 03:34 something that you can actually achieve onto the T, which is a timeline.
- 03:40 You wanna give yourself a specific timeline, whether you hit the timeline or
- 03:43 you don't hit the timeline, sometimes you don't have a choice, right?
- 03:45 That's your whole thing is to hit the timeline, but you want your goal
- 03:50 to be realistic given the time you have to complete that project or to get that goal.
- 03:55 Does that make sense?
- 03:56 Okay, so, let's recap those, specific,
- 03:58 you want to be super specific with what that outcome is.
- 04:02 So specific that if anybody outside of your industry came in to know if you hit
- 04:06 your goal or not, they would understand it.
- 04:08 That's how specific you want to be.
- 04:10 Next you want to be measurable, right.
- 04:13 You want to grab something that's very, very measurable that you could
- 04:17 really be on, if it's every hour, if it's every week, whatever it is.
- 04:20 The more you measure, the more the success you're going to have.
- 04:23 And you want it to be assignable.
- 04:25 Something that you can assign to somebody to actually take action on and
- 04:28 effect change on whatever that is.
- 04:31 And next, it needs to be realistic.
- 04:33 Something that's realistic given the time frame or the timeline that you have, okay?
- 04:39 Make sense? You're with me?
- 04:40 Good, finally, your clear desired outcome.
- 04:44 And I like to say this, you want it to be clear and sexy, yeah, right?
- 04:50 In business, things don't always get to be sexy.
- 04:53 But you gotta put a sexy twist on it.
- 04:55 At least make it something that Is desirable.
- 04:58 Something that's got to, once you guys hit this thing, it's gonna feel good.
- 05:01 It's going to be good.
- 05:03 Something that when achieved, will make a significant difference in your company,
- 05:07 in your clients, in your team members, or for the greater good, okay?
- 05:11 Why, because if you don't have any juice behind this thing
- 05:15 that you guys are trying to achieve, you're not gonna get it done.
- 05:19 I'll give you an example.
- 05:20 Have you ever gone on a diet?
- 05:22 Because I need to get healthy, I need to lose some weight.
- 05:24 And you go on the diet for like a week.
- 05:26 You get hungry and then boom, the diet's gone, right?
- 05:29 Now, let's take that same diet and you've got a wedding coming up.
- 05:36 You're getting married, you need to fit into that wedding dress, or
- 05:39 you need to fit into that tuxedo, okay?
- 05:42 Now you've got something that you really want to get there for, right?
- 05:46 You've got some visions and it's really going to motivate you to get there.
- 05:49 And you also have leverage, and
- 05:50 we're going to talk about leverage in some other videos coming up, okay?
- 05:53 So you want a clear and sexy outcome, something that, when you achieve it,
- 05:57 it's gonna make a significant difference for your company, your clients, and
- 06:00 your team members.
- 06:02 Okay, sound good?
- 06:03 Awesome, you guys got this.
- 06:05 We'll see you in the next video.
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