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1. Why should your press release be relevant to editors and journalists in your field?
Because if it’s not relevant, they will not read it.
Because this will increase the chances that they will publish it.
Because if it is relevant, their audience will be interested.
2. What is one reason you should have a dedicated ‘press release’ tab on your website?
Your company will appear more professional when customers and journalists can readily access your press releases.
This way, you don’t have to identify your target audience: those interested will visit your website and find the information they want.
Your competitors have a dedicated tab and so should you.
3. Why should press releases be a fundamental part of your marketing strategy?
Because they are relatively cheap.
Because they are a good way to market your company, promote your brand and increase sales.
Because writing a 300-word press release is easier than doing a marketing campaign.
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