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1. Why should you monitor the performance of each press release?
If a press release performs well you can publish it again and again.
To find out what type of information about your company and products readers are interested in consuming.
To find out whether your marketing strategy is working and to figure out how you can improve it.
2. Why should you check the T.R.I.E.S. parameters pre and post release?
To monitor the success of a press release.
To have a greater understanding of your marketing campaign.
To make meaningful comparisons and measure the real impact of a press release.
3. By monitoring the performance of your last 50 press releases, you have discovered that press releases published on Thursdays received a significantly larger amount of shares than publishing on any other day. How will you use this insight in the future?
You will only publish your press releases on Thursdays.
You will publish most of your press releases on Thursdays.
You will publish very important press releases on Thursdays.
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