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1. Why is the title the most difficult aspect of a press release?
Because the title is the only part of your press release that is displayed.
Because the title must be short, yet informative and accurate.
Because if the title doesn’t snap the attention of readers, they will quickly dismiss it.
2. Which aspect of writing a press release is organised during a team meeting but happens at a later stage in the process?
Appointing two people who will proofread and edit the press release.
Deciding which publishers/editors to contact.
Deciding who will take over the task if the person fails to produce a good press release.
3. Explain why it would be hard for someone to produce a good press release on their own.
Because a good press release is too much work for one person to do.
Because a good press release requires creativity and a group of people would perform better than one individual.
Because a good press release requires knowledge of several aspects, which a single person may not possess.
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