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1. Why should you ask for and follow the guidelines provided by publishers?
Because you want to make the job of journalists as easy as possible.
Because you don’t want your press release to stand out from the others.
Because not following their guidelines might delay or jeopardize the publication of your press release.
2. Why is the timing of your press release crucial?
Because if you send your press release too late to journalists, they might not be able to publish it in time.
Because if you leak information too soon or get it published too late, your news will not be relevant and will not receive the right amount of attention.
Because the news industry is fast-paced so you have to be time conscious.
3. What is the problem with this press release headline? “Wow! Invicta Swiss Watches Sale 80% Off!”
It is a sales pitch disguised as a press release.
It uses colloquial language, which is not appropriate for a press release.
It gets readers’ attention but doesn’t leave them wanting for more.
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