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1. Why should you ask for and follow the guidelines provided by publishers?
Because you don’t want your press release to stand out from the others.
Because not following their guidelines might delay or jeopardize the publication of your press release.
Because you want to make the job of journalists as easy as possible.
2. Why is the timing of your press release crucial?
Because if you leak information too soon or get it published too late, your news will not be relevant and will not receive the right amount of attention.
Because the news industry is fast-paced so you have to be time conscious.
Because if you send your press release too late to journalists, they might not be able to publish it in time.
3. What is the problem with this press release headline? “Wow! Invicta Swiss Watches Sale 80% Off!”
It gets readers’ attention but doesn’t leave them wanting for more.
It uses colloquial language, which is not appropriate for a press release.
It is a sales pitch disguised as a press release.
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