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1. Why is a checklist for contacting journalists useful?
To follow the guidelines closely.
To avoid the most common mistakes companies make.
To avoid forgetting something.
2. Which aspects will make the job of editors and journalists easier?
Sending all relevant information, attaching photos and/or videos, and pasting the press release into the body of the email.
Sending your press release in PDF format with pictures and videos pasted into it.
Submitting your press release in time for the deadline.
3. How will a press release benefit you if submitted to publishers who are established and respected in your field?
The life of a press release will be extended.
The press release will achieve better results in terms of spreading your news far and wide and it will have a personal touch.
You will be more likely to reach your target audience and readers will be more likely to trust your information.
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