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1. How can the logo/image convey credibility?
By being professionally designed.
By being colorful.
By being consistently displayed.
2. How can a marketing campaign use the warranty of a product to increase the perception of its quality?
By extending the warranty of the product.
By decreasing the warranty of the product.
By changing the warranty of the product based on that of competitors.
3. If you were a coffee company, how would you best describe your vision to convince customers that you are making the world a better place?
By stating that your coffee can keep neurodegenerative disorders such as Alzheimer’s disease at bay.
By stating that your coffee is produced in a sustainable way.
By stating that your coffee is healthier than others as it is organically produced.
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