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1. What two factors can be used to build brand credibility?
Professionalism and dependability.
Effective communication and consistency.
Expertise and trustworthiness.
2. Which type of press release could you use to show that IKEA is operating consistently with its vision?
You could use any type of press release as long as it includes a statement by one of the members of the managing team about how IKEA is operating consistently with its vision.
You could use a press release about research results to report the findings of a recent customer satisfaction survey emphasizing that customers praise IKEA for its comfort and affordability.
You could use any type of press release as long as it includes IKEA’s vision in the boilerplate.
3. As suggested by Einstein’s quote, to gain recognition as an expert in your field, you should write a press release:
From an objective perspective.
From the perspective of an expert.
From the perspective of a “beginner”.
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