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1. Why does the headline need to be perfect?
Because it needs to convey the content of the press release.
Because it determines whether people will continue to read.
Because it is short so you can’t mess it up.
2. Why should you include one or more quotes in your press release?
Because quotes give a personal tone and add credibility to your press release.
Because quotes can be recycled by journalists who decide to write an article about your news.
Because quotes help your company to become established as an expert in your field.
3. How come you shouldn’t feel shy about including appropriate calls to action in your press release?
Because if readers genuinely like your content/brand/company, they will naturally want to tell others about your news.
Because if you don’t ask, you don’t get!
Because you are simply making it easier for them to interact with your content.
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