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1. Why should you keep your press release to a maximum of two pages?
Because you should give little information to readers.
Because you might lose readers’ attention before getting your message across.
Because if you have a lot of information you should write an article.
2. What is the most commonly made mistake when writing a press release?
Link fallacy: including too many links.
Planning fallacy: underestimating the task.
Revision fallacy: failing to revise the press release.
3. How come you shouldn’t use jargon when writing a press release?
Because a press release must be easy to understand for experts and non-experts alike.
Because jargon can be a distraction.
Because people don’t like jargon.
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