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1. Why should you keep your press release to a maximum of two pages?
Because if you have a lot of information you should write an article.
Because you might lose readers’ attention before getting your message across.
Because you should give little information to readers.
2. What is the most commonly made mistake when writing a press release?
Planning fallacy: underestimating the task.
Link fallacy: including too many links.
Revision fallacy: failing to revise the press release.
3. How come you shouldn’t use jargon when writing a press release?
Because people don’t like jargon.
Because a press release must be easy to understand for experts and non-experts alike.
Because jargon can be a distraction.
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