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1. How is baking a cake similar to writing a press release?
If something goes wrong while preparing a cake the outcome will be disappointing, if you get something wrong while writing a press release, its success might be compromised.
Before baking a cake you need to make sure that you have all the ingredients and before writing a press release, you need to make sure that you have everything you will need.
In the same way in which preparing to bake a cake takes longer than the actual baking, preparing to write a press release takes longer than actually writing it.
2. Why is it important to research your topic thoroughly?
Because research will help you find an original perspective from which to write your story.
Because you want to come across as an expert in your field and without research you wouldn’t know what to write.
Because a press release cannot replicate existing information, must be accurate and supported by evidence.
3. Are special research skills needed to write a press release?
Special research skills are needed so much so that companies normally provide courses.
No special research skills are needed as all the information can be found online with a search engine or on the company’s website.
Some special research skills are needed such as how to use keyword research tools.
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