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1. Why is a good press release subhead difficult to write?
Because it needs to fulfill a variety of purposes whilst not being much longer than the headline itself.
Because it has a dual purpose: it needs to expand on the headline while at the same time continuing to hook the reader.
Because it is the spillover of the headline and no one looks at it.
2. Which parts of a press release must be a sum of its key message?
The headline, the lead paragraph and the closing paragraph.
The body of the press release and the boilerplate.
The lead paragraph and the closing paragraph.
3. Which part of the press release addresses the questions in the picture above?
The lead paragraph.
The closing paragraph.
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