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1. How come you shouldn’t write a press release solely for SEO?
Because press releases are not a typical SEO tool.
Because press releases are not an effective SEO tool.
Because the purpose of a press release is to arouse readers’ interest in your products/company.
2. How are linking and keyword research related?
You should embed a link into your main keyword to improve SEO.
You should disguise your links in the text rather than making them stand out.
You should embed links into all the keywords you use to maximize SEO.
3. Explain why you should consider photos and media footage as your ‘friends’ in the context of press release writing.
Because photos or media footage don’t use up your limited word count.
Readers like to consume information in different ways: by adding photos and media footage to your press release, you can reach out to a wider audience.
As the saying goes, “a picture speaks a thousand words”, as photos and media footage complement your press release.
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