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1. What is the main function of the boilerplate?
Marketing your services.
Including a link to your company’s website.
Arousing readers’ interest in your company.
2. Read the title and the boilerplate. What is the main paradox between the headline and what The Hunting Dynasty does?
The Hunting Dynasty is a communication agency whose aim is to fix communication. Yet, it is unclear from the title which aspect of communication they would fix.
The Hunting Dynasty is a behavioral insight agency that claims to be able to predict human behavior. Yet suicide, the topic in the headline, is not so easy to predict.
The Hunting Dynasty is a communication agency whose aim is to fix communication. Yet, their headline displays very poor communication skills.
3. Look at the boilerplate of Coca-Cola: what is the most important aspect that could be improved?
The boilerplate could be shortened: the ideal length is between 50 to 100 words.
The boilerplate should explain better what Coca-Cola does.
The boilerplate should only contain one link to Coca-Cola’s website. Links to social media could be presented in the form of icons with a sharing option.
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