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1. What is the primary reason you should issue a holding statement promptly?
To prevent rumors from spreading.
To gain favor with the media.
To avoid further damage to the company.
2. What is the best outcome of a crisis investigation?
The crisis was caused by a third party.
The crisis was caused by an unfounded rumor.
The crisis was caused by misconduct or malpractice.
3. What is the worst way of dealing with a crisis?
The CEO denies or tries to cover up accusations.
The CEO avoids dealing with and fails to release an official statement.
The CEO issues a weak press release.
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