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1. Why is building a good network of journalists important?
Because it will increase the chances of your press release to get accepted for publication and circulated.
Because they will help you write your press release or offer re-writing suggestions.
Because journalists belong to established and respected news sources, and this will influence how your news is received.
2. One of the journalists in your network has just published a new article that is not related to your field: what should you do to show them your support?
Read the article to get a greater understanding of the journalist’s writing style.
Ignore it: it’s not related to your field, so why bother?
Like the article and potentially share it on your preferred social media platforms.
3. You are attending an event with media presence when you suddenly spot one of the top journalists in your industry: what should you do?
Approach the journalist to ask whether you can send him/her your latest press release.
Introduce yourself and give them your business card.
Introduce yourself and have a relaxed chat.
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