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1. Why should you use LinkedIn to connect with journalists?
Because LinkedIn is increasing in popularity.
Because LinkedIn is the top social media forum for professionals.
Because a recent survey has shown that LinkedIn is the preferred social media platform among journalists.
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2. How can you find the journalists in your industry on LinkedIn?
You can search for specific journalists by name.
You can narrow down your search selecting your industry and typing ‘journalist’ as the job title.
You can export your list of contacts to Excel, sort it by job title and filter out the journalists.
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3. Your charitable organization is ready to launch a new donation campaign. What’s the best way to get the attention of journalists on LinkedIn?
The automated approach: you publish your press release on LinkedIn using the “Publish a post” feature.
The email approach: you export your contacts list to Excel, sort it by job title to identify journalists, and then email each using your personal email address.
The individual approach: you email each journalist on LinkedIn with your press release.
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