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1. Your company is about to launch a new painkiller: which press should you contact?
The local press.
The trade press and the consumer press.
The national press.
2. What is the difference between the body of a press release and any quotes used?
The body of the press release is its bulk, while the quote is marginal.
No difference: the whole press release should be factual and concise.
The body of a press release should be factual and concise while the quote should be interpretative.
3. What is the main aim of a press release?
To promote a product or service.
To inform the public about your latest news.
To leave readers feeling hungry for more information.
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