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1. Your company is about to launch a new painkiller: which press should you contact?
The national press.
The trade press and the consumer press.
The local press.
2. What is the difference between the body of a press release and any quotes used?
No difference: the whole press release should be factual and concise.
The body of a press release should be factual and concise while the quote should be interpretative.
The body of the press release is its bulk, while the quote is marginal.
3. What is the main aim of a press release?
To promote a product or service.
To inform the public about your latest news.
To leave readers feeling hungry for more information.
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