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What do you want the audience to be able to do at the end of your speech?
Tell their friends and colleagues about your speech.
Easily summarize the main points of your speech from memory and pass this information on.
How can you figure out what messages the audience will take away from your speech?
Think about what messages you took away from other people’s speeches.
You can’t figure it out, so there is no point guessing.
Put yourself in the audience’s shoes and imagine how they will process the information you will give them. Think about whether it is easy to understand and if your main messages stand out.
Why is it not a good idea to do a data dump, that is, unload large amounts of information on the audience?
It is not a good idea because the audience is looking for the information that is most relevant to them. If you do a data dump, the relevant messages will be lost among all the other information.
It is a good idea to do a data dump as you will appear smart.
It is not a good idea because you will spend too much time gathering, editing and presenting this data.