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Why should you communicate with both the head and the heart?
You shouldn’t use emotion. Stick to the facts only.
Communicating on an intellectual and emotional level will allow you to establish a deeper connection with the audience and make your speech more compelling.
People can get facts from the internet and emotion from friends. Combining them in one place is rare.
What does the audience want to hear?
The benefits for them.
What you care about the most.
Facts presented in an interesting way.
Why should you care what the audience thinks?
You shouldn’t care. Just say whatever you want regardless of whether the audience finds it relevant or interesting.
You should care because your goal is to get your message across to the audience. If you tell the audience how your speech benefits them, they are more likely to pay attention and listen to the message you want to convey.
You should care because you want to achieve a particular goal or outcome from your speech.
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