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What is something that separates a great speaker from a mediocre speaker?
Great speakers use relevant stories to illustrate their points, which makes their speech memorable. Mediocre speakers do not.
Their bank balance.
Great speakers maintain eye contact. Mediocre speakers tell irrelevant stories.
What kind of stories should you use in your speech?
Generic stories with improbable situations you saw on TV.
Real stories that are relevant to your message, such as personal experiences you have had with clients, customers or colleagues.
Stories from experiences you have had with clients, customers or colleagues.
What if you don’t have time to include stories because you have too much data to cover?
Don’t tell stories, just do a data dump.
Skip over some of the data in your presentation.
If you have too much data to cover, your audience will not be able to absorb it all. Try to reduce it to your main points and illustrate these points with stories.
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