Business Analytics: Sales Data
Business Analytics: Sales Data
What you’ll learn
Skills you’ll gain
Are your reports driving decisions—or just collecting dust? In this course, Ben Kepner shows you how to turn raw sales data into business intelligence. You’ll learn to clean and organize your data, build dashboards, and apply the right types of analysis to uncover trends, opportunities, and strategy-shaping insights. Using platforms like Excel, Tableau, and Power BI, you’ll enhance your reporting and, by the end of the course, be ready to lead with data and make smarter sales decisions.
Syllabus
Download syllabus-
1
Track sales data with the right tools Using the right tool changes everything. 4m
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2
Map your data sources to avoid blind spots Without a source map, you miss critical insights. 3m
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3
Structure your data for effective analysis Bad data structure leads to bad analysis. 4m
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4
Overcome the most common sales data challenges You need to plan for real-world obstacles. 3m
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1
Choose the right analytics tool for deeper insights Choosing the right tool is critical for turning raw sales data into actionable insights. 3m
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2
Build a dashboard for a sales team Dashboards empower real-time decision-making. 5m
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3
Connect sales and marketing data in a unified dashboard Linking sales and marketing shows the full picture. 6m
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4
Set up a repeatable reporting infrastructure Reports shouldn't be reinvented every week. In this lesson, you'll build a report template and automate basic refreshes with formulas or integrations. 2m
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1
Choose the right type of sales analysis for the job One analysis does not fit all. 3m
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2
Identify sales seasonality to guide strategy Timing impacts revenue. In this lesson, you'll see how to identify seasonal sales patterns and interpret peaks and lulls for better forecasting. 2m
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3
Use categorical analysis to identify top performers Some categories perform better than others. In this lesson, you'll analyze performance by category and rank them based on sales contribution. 2m
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4
Conduct regional analysis to localize sales tactics Geography affects engagement. 2m
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1
Use Google Analytics for e-commerce and web sales Website data tells a sales story. 3m
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2
Visualize sales trends with Looker Studio Looker Studio turns your data into fully customizable, informative reports and dashboards. 5m
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3
Dive deep into sales analysis with Power BI Power BI handles large-scale analysis. In this lesson, you'll import, clean, and visualize multi-source sales data using Power BI’s interface. 4m
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1
Use sales analytics to drive better business decisions Congratulations on completing this course! Now, you're ready to use your sales data to create meaningful business outcomes. 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Benjamin Kepner
Benjamin Kepner is the CEO of Global Social Media Marketing, a marketing and education technology training company. With 10 years of experience in global sales and technology training, Benjamin has extensive expertise using Google Ads, Google Analytics, social media, and Spanish for 100 brands and 100 events across 40 industries. He holds a B.B.A. in Marketing from the Terry College of Business at the University of Georgia and has earned 50 digital marketing certifications. As a Google for Education Certified Trainer, YouTube eBook author, and Google Ads & Google Analytics instructor, he brings generosity, collaboration, and transparency to his Global Social Media Marketing team while delivering growth results to clients, students, fans, and partners.
Benjamin Kepner
Social Media Marketing Expert and Google Certified Trainer
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
