Google Analytics Quick Start
Google Analytics Quick Start
What you’ll learn
Skills you’ll gain
Google Analytics gives you detailed insights that you can immediately leverage to drive more business. In this course, marketing analytics consultant Nichelle Halstrom will get you comfortable and confident in Google Analytics 4, so you can start measuring the most important data. Nichelle will help you set up Google Analytics 4, understand its core functionality and terminology, and learn to get the most out of the reports you use most frequently. She will also walk you through some of the key similarities and differences between Universal Analytics and Google Analytics 4. After completing this course, you'll be ready to create custom events within Google Analytics 4, read Google Analytics 4 reports, and begin figuring out what actions on your site are important to your business to track using Google Analytics.
Syllabus
Download syllabus-
1
Google Analytics 4 definitions Before you begin exploring Google Analytics 4 reports, it's critical to ensure you have base-level knowledge of website analytics. 2m
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2
How Google Analytics 4 works Google Analytics 4 is designed to accommodate evolving privacy standards while balancing users' needs for actionable reporting. 2m
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3
Universal Analytics vs Google Analytics 4 With the shift from Universal Analytics to Google Analytics 4, Google has re-defined key metrics and dimensions. 2m
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Import data into Google Analytics 4 The default and most common way of getting your data into Google Analytics is via Google Tag Manager. 3m
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2
Send data with Google Tag Manager Google Tag Manager is a tag management system that allows you to send data to different platforms. 2m
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3
Add the Google Analytics 4 Google Tag The Google Analytics 4 Google Tag allows you to capture basic reporting information such as pageviews, site searches, video engagement and more. 3m
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4
Create custom Google Analytics 4 events The Google Analytics 4 Google Tag automatically tracks basic reporting information such as pageviews, site searches, and more. 3m
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Navigate the Google Analytics 4 interface Google Analytics 4 has a new user interface compared to Universal Analytics. 2m
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2
Google Analytics 4 reports snapshot The reports snapshot in Google Analytics 4 is an executive-level view of all the reports within Google Analytics 4. 3m
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3
Google Analytics 4 acquisition reports Google Analytics 4 breaks out site visits in two ways. 3m
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4
Google Analytics 4 engagement reports Engagement reports within Google Analytics 4 highlight how users are using your site. 3m
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5
Google Analytics 4 monetization reports For those who have eCommerce tracking implemented, the monetization reports drill into product performance and how users are navigating through your checkout funnel. 3m
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6
Google Analytics 4 user reports If you want to know more about the makeup of your audience, Google Analytics demographic report is a great place to start. 3m
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7
Google Analytics 4 retention reports The Retention reports are a new set of reports within Google Analytics 4 that provide insight into how you are retaining your users. 2m
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8
Google Analytics 4 advertising reports As a seperate area within Google Analytics 4, the advertising section reports out on your top converting marketing channels as well as how long it takes users to convert. 3m
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9
Create comparisons and audiences With a basic knowledge of the reports within Google Analytics 4, the next step of being able to unlock your website analytics is to be able to segment your visitors. 3m
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1
Your path forward with Google Analytics 4 Thank you for watching this course! 1m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Nichelle Halstrom
Nichelle is a technical marketing consultant who specializes in reporting stack integration, analytics strategy, analytics implementation, and keyword research. With over 50 large-scale client migrations under her belt, Nichelle has extensive experience working with clients ranging from Fortune 500 companies to small businesses.
Nichelle Halstrom
Digital Marketing Strategist and Google Analytics Consultant
Accreditations
Link to awards
How GoSkills helped Chris
I got the promotion largely because of the skills I could develop, thanks to the GoSkills courses I took. I set aside at least 30 minutes daily to invest in myself and my professional growth. Seeing how much this has helped me become a more efficient employee is a big motivation.
