Making the Switch to Google Analytics 4
Making the Switch to Google Analytics 4
What you’ll learn
Skills you’ll gain
As of October 14, 2020, a Google Analytics 4 property is now the default when you create a new Google Analytics property. Universal Analytics refers to the previous generation of Google Analytics. By applying Google’s advanced machine learning models, the new Google Analytics 4 can automatically alert you to significant trends in your data and it even helps you anticipate future actions your customers may take with predictive analytics, and you can create and track up to 30 conversions. In this course taught by Benjamin Kepner, a marketing and education technology specialist, will walk you through the steps required to invest in future improvements and complement your existing Google Ads Account. By the end of this course, students will create better integrations with their current marketing platforms and use their Universal Google Analytics account for a more complete cross-channel view of a customer journey and future customer behaviors.
Syllabus
Download syllabus-
1
Creating a Google Analytics 4 property There are different approaches for creating a Google Analytics 4 property depending on whether or not you already have an existing Universal Analytics property or not. 4m
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2
Data collection and tracking The first step to set up your property to track your website or app is to connect Google Analytics 4 through a tracking tag. 4m
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3
User settings and account linking Different members of your team will be able to use Google Analytics at varying levels, which can help you cut costs. 4m
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1
Metrics and dimensions There are lots of different metrics and dimensions available to you to build your reports. 4m
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2
Realtime reports You'll encounter data points where you want your data particularly fast, so a realtime report works best. 3m
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3
Acquisition reports Acquisitions reports can give you insight into new clients or customers, which informs how your marketing efforts are working. 4m
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4
Engagement reports Engagement reports can let you know where users are completing events and conversions as well as how they behave on various pages and screens. 4m
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5
Monetization reports Monetization reports can let you measure purchase revenue and checkout funnels to keep track of ecommerce transactions. 3m
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6
Retention reports Retention reports help you discern how frequently users engage with your website or app after their first visit. 3m
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1
Explorations Having a strong idea of how different pages work together and impact a visitor's journey through your website or app can allow you to adjust your marketing accordingly. 5m
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2
Funnel explorations setup The Funnel exploration visualization is an especially useful dynamic diagram that lets you see how users are completing different steps in one particular funnel. 6m
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3
Advertising workspace In marketing, there are different ways to attribute how users complete tasks. 4m
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1
Google Analytics 4 events An event in Google Analytics 4 is a point when a consumer takes an action on your website or app, such as scrolling or clicking a link. 6m
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2
Configuring conversions Conversions in Google Analytics 4 are events that are "important" to your business. 4m
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Time to get tracking! Thank you for watching this course! Now it's your turn to get started tracking and optimizing your website or app using Google Analytics 4. 2m
Certificate
Certificate of Completion
Awarded upon successful completion of the course.
Instructor
Benjamin Kepner
Benjamin Kepner is the CEO of Global Social Media Marketing, a marketing and education technology training company. With 10 years of experience in global sales and technology training, Benjamin has extensive expertise using Google Ads, Google Analytics, social media, and Spanish for 100 brands and 100 events across 40 industries. He holds a B.B.A. in Marketing from the Terry College of Business at the University of Georgia and has earned 50 digital marketing certifications. As a Google for Education Certified Trainer, YouTube eBook author, and Google Ads & Google Analytics instructor, he brings generosity, collaboration, and transparency to his Global Social Media Marketing team while delivering growth results to clients, students, fans, and partners.
Benjamin Kepner
Social Media Marketing Expert and Google Certified Trainer
Accreditations
Link to awards
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