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About this lesson
Without customer appreciation, you cannot provide excellent customer service.
Download this lesson's related exercise files.Customers Allow Your Business To Exist.docx
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Customers Allow Your Business to Exist
Without customers there is no business and without customer appreciation you cannot provide excellent customer service.
When to use
You need to make your customer feel special and appreciated every day because it is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.
Customers allow your business to exist and provide you with so many things.
- Customers provide you with employment, the opportunity for job stability, pay raises and advancement.
- Customers allow you to pay your bills, buy groceries, send kids to school, etc.
If you make a mistake with a customer, which is going to happen at some point, it is so important to own up to the mistake and go above and beyond to make that customer happy.
If you can turn an upset customer into a happy customer that customer will never leave you. Why? Because they have put so much time and emotion into that transaction. Take the negative emotion and turn it into positive emotion.
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