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1. What company financial performance characteristic does ROS, ROA, and ROE measure?
Liquidity, the ability of the company to turn its operations into cash.
Cost Savings, the ability of the company to control costs while operating the business.
Efficiency, the ability of the company to generate profits with its current financial structure and operations.
2. Which of these return ratios combine business-level financial attributes about the company that are found on both Earnings Statement and the Balance Sheet?
3. What is a strategy for increasing ROS?
Reduce operating costs by slowing investments.
Pay off debt to increase equity.
Reduce prices to increase sales.
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