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1. What are examples of words you should use to market your solution?
New, easy, sexy
Appropriate, fair, promising
Fast, sufficient, neat
2. What do you want to distinguish about your solution from your competition?
3. When including a testimonial, mention:
The client’s challenges, how your product or service helped, and where they are now with the results.
The client’s challenges, their budget, and your strategy.
The client’s vision, their timeline, and their budget.
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