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Where They Are
In this lesson, we look at where your ideal client is. That way, we can begin a campaign to target them and start building a relationship with them through marketing.
When to use
You should always define your ideal client so you are targeting the people that you want to sell to. You’ve defined who they are, next define where they are.
Now that you have defined who your ideal client is, you need to know where to find them geographically, both online and offline.
- Zip code, city, state, country
- For example, a realtor whose ideal client works in Silicon Valley. They are the right demographic for the houses he sells, so he put together a list of where he can find them, and targets all of his marketing directly to them.
- Members of particular organizations, websites, associations, forums
- You know that if you advertise on a specific website, that is where your ideal client is likely to see it.
- Association meetings, special events, networking groups.
- For example, if you have a product for amateur athletes, you could sponsor an event like a 5k run or triathlon. This will enable you to make contact with your ideal clients. You could even set up a booth with some targeted materials for promotion.
Knowing where your ideal client is means that you know where you can meet them, sell to them, and expose them to your product, service or brand. You want to have a laser focus knowing where to market to your ideal client, not a shot in the dark.
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